OUR 12 CORE VALUES
Our core values serve as our guiding principles, reflecting our worldview not only as coaches and trainers but also as individuals engaging with the world and its people.
01
Value substance over image
04
Honour the direct connection between attention to detail and improvement, and relentlessly seek the latter
02
Success will come if we improve. And there is always room for improvement
05
Be deeply committed to continually learning and teaching, which means increasing my own expertise
03
Exhibit a ferocious and intelligently applied work ethic directed at continual improvement
06
Maintain an ongoing level of concentration and focus that is abnormally high
07
Constantly reinforce your internal voice to be uncompromising and positively driven
10
Seek poise and show self-control, especially where it counts the most - under pressure
08
Keep your feet on the ground, and your head out of the clouds. Mastery is a process, not a destination
11
Take pride in my effort as an entity separate from the result of that effort
09
Beware of lingering contentment - aka “success disease”
12
Regarding effort, the time to turn it on (and leave it on) is before it counts. And it counts all the time
